How do I build a Bridge Map? 

Double click above the line to add text to the Relating Factor.  Double click above and below the line to add text to your Bridge Map. To add more pairs to the Bridge Map release the Idea Generator when the landing zone appears. Repeat these steps to add more pairs to your Bridge Map. Clicking the "x" on the text box above or below the line will delete the pair from your Bridge Map.

Tip: Pairs are always added to the right.